The Boulevard Hotel has opened in Blackpool following a £12m project.
The hotel is owned by Blackpool Pleasure Beach and comes on the back of the successful launch of the adjacent Big Blue Hotel in 2003, which was the first venture from the company.
The new Boulevard Hotel comprises 120 bedrooms across five storeys and is set on Blackpool Promenade.
It also features a 90-seat restaurant, The Beachside, as well as conference and event facilities.
Blackpool Pleasure Beach portfolio has been operated by the Thompson family since the amusement park’s inception in 1896.
Amanda Thompson OBE, managing director of Blackpool Pleasure Beach, said: “We’re delighted to be able to build on the success of the Big Blue Hotel by offering both leisure and business visitors another hotel which exceeds all expectations.
“This is a continuation of Blackpool Pleasure Beach’s ongoing investment and a pivotal moment for the town.
“We’re proud to be at the very heart of a transformation that will see Blackpool become one of the UK’s most exciting resorts.”