Bournemouth’s Cliff House Hotel makes ‘difficult decision’ to close for winter as competition for rooms grows fierce

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Cliff House Hotel in Bournemouth has made the ‘difficult decision’ to close its doors for an extended winter period, as the competition for trade in the area becomes ever-more fierce.

The award-winning boutique hotel, located in Southbourne, will close from Sunday October 1 and reopen on Monday April 2 2018, after proprietor Andrew Gosling said the large number of bedroom stock opening in the town was having an impact on business.

He explained: “We have recently seen a large number of ‘extra’ hotel rooms opening within the Bournemouth/Southbourne area, plus the impact of AirBnB rooms has significantly risen, which have been having an impact on Cliff House. Winter is such a competitive market and it is vital that we remain true to our service ethos and style. For us to maintain this we feel it is justified for us to make this extended closure.”

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Gosling opened the 14 bedroom hotel in May 2014, after an extensive renovation project, preserving many of the original period features of the Victorian hotel.

Within two years of opening its doors Cliff House Hotel had scooped a number of awards including Best Small Hotel – Bournemouth Tourism Awards 2016; Best Loved Hotels Best Small Hotel 2016; Dorset Tourism Awards 2016 Bronze for Best Small/Boutique Hotel of the Year 2016, to name a few.

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Zoe Monk

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