Scottish craft brewer BrewDog has announced plans to expand its Aberdeenshire brewery and open the ‘world’s first’ craft beer hotel on site.
The company confirmed that the DogHouse – which would feature beer taps in rooms, built-in shower beer features and rooms overlooking the brewery – would be built on a 3.5 acre site, which will be vacated by an offshore services company in Ellon.
The aim is for the 26-bedroom hotel to become the ‘ultimate destination for craft beer fans’ with doors expected to open within the first half of next year.
As well as the hotel, BrewDog is also expanding the brewery to include a 300hl brewhouse, alongside a canning and packaging hall.
The funding for the expansion has come from BrewDog’s Equity for Punks crowdfunding initiative, which has raised £53m since 2009 with more than 73,000 craft beer fans involved.
Equity for Punks investors will receive priority booking when the hotel launches in 2019.
BrewDog launched its fifth round of the Equity for Punks initiative in October last year, with the aim to raise at least £10m and a stretch goal of up to £50m, to fund global expansion.
BrewDog co-founder James Watt said: “The DogHouse is our gift to passionate craft beer fans making the pilgrimage to our brewery in Aberdeenshire.
“The idea of opening a beer hotel has always been high on our agenda and now we are finally able to realise that dream right here at our headquarters.
“This will be the ultimate destination for craft beer fans seeking hops with their holidays. This is a beer Nirvana.”
BrewDog also has a brewery in Columbus, Ohio, and has already announced a similar hotel concept for this site.
In addition it is building a new brewery in Brisbane, Australia; opening 15 new craft beer venues in the UK; and creating a dedicated craft beer TV network.
BrewDog also confirms it is planning to build a new brewery in China, which is one of its largest export markets.