Brooks Hotels opens first ‘country cousin’ to compete as alternative to Cotswolds hotel scene


A new hotel is gearing up to open its doors on July 1 near the market town of Ross-on-Wye, bringing a welcome lift to Herefordshire’s hospitality scene.

Brooks County House, a 22-bed Georgian manor hotel, is due to launch after an extensive renovation was rolled out at the building, which was the former Pengethley Manor hotel that closed in March 2015.

The hotel will be part of the Brooks Hotels brand, and become the first ‘country cousin’ for the groups’ existing townhouse siblings in Bristol, Bath and Edinburgh.

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Owners Carla and Andrew Brooks bought the manor house last year with an aim to bring their successful ‘affordable luxury’ formula to the country house hotel scene.

With its own vineyard, outdoor swimming pool, bar, restaurant and private ground, the 22-bed hotel will be decked out in a traditional modern style with some fun and modern touches to give a ‘members’ club vibe’.

The couple have utilised designers such as Designers Guild fabrics, GP & J Baker and Cole & Son wallpaper, bold Graham and Greene lighting, Phillippe Starck Ghost chairs to bring the space to life, alongside a number of personal touches such as individually chosen antiques and landscape paintings.

The aim is to promote the property as a serious alternative to the already crowded Cotswolds weekend break scene, as Herefordshire’s profile continues to rise, especially within the areas of food, drink, arts and crafts.

Carla commented: “As soon as we first came to Pengethley we were blown away by the location. Not only is this a stunning setting for our first country house hotel, but there is so much right on your doorstep which feels relatively undiscovered, fresh and authentic.

“We want to offer affordable accommodation with some surprising spoiling touches in a beautiful country house environment. You really can book in for a two-night weekend break for £200 which we hope is a refreshing price point,” she added.

Autumn this year will see two large beauty and spa treatment rooms open in the main house, whilst spring 2017 will see two classic airstream caravans placed in the vineyard. This will be the second time that Brooks has incorporated airstream glamping into their hotels – they also have airstreams on the roof of their hotel in central Bristol.

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Zoe Monk

The author Zoe Monk

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