Build begins for UK marketing agency’s own luxury hotel


A UK marketing agency specialising in hospitality has officially started construction of its very own luxury hotel – a 10-bedroom endeavour on Portugal’s Silver Coast, which includes plans to expand its eventual capacity to 17 bedrooms.

Pic PR – the agency behind and – has decided to put its skills into practice; opting to build a hotel, run it and market it accordingly.

The first stages of its build have now officially begun, with a 175m borehole established.

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Purchasing land a 15-minute drive from Nazaré beach last year, the agency’s three-year project is looking to tap into Portugal’s rocketing popularity with tourists.

David Barrett, MD of Pic PR, said of the new stage: “While the borehole might seem like a relatively minor step – it’s essentially the first physical one, so in that regard it’s a major one for us. With the builders now able to access sufficient water, construction can begin in earnest.”

With initial architectural plans looking at a seven-bedroom main building, this has since been enhanced to 10 bedrooms, with additional plans to expand to a 17-bedroom establishment as lodges are added further down the line.

Barrett continued: “Since the initial announcement we’ve now expanded on our aspirations, adding three rooms to the hotel’s design to increase guest capacity. Once the main building is constructed, we then have plans to include lodges in the grounds, eventually offering 17 bedrooms in total.”

The three-year plan has a timeline that sees the hotel opening in early 2022 as part of the conclusion of phase one; an occasion that will coincide with the agency’s 10-year anniversary.

Name generation is currently in process, with branding plans occurring alongside.

Tags : EUROPEnew build
Zoe Monk

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