Business Leaders: Stuart Procter, general manager, The Stafford London


Originating from Blackburn, Lancashire, Stuart Procter began his career at the tender age of 16 as an apprentice trainee manager at Northcote Manor.

Following the successful completion of a rigorous three-year apprenticeship under the watchful eye of managing director, Craig Bancroft and chef patron, Nigel Haworth, he went to work for Shire Hotels as a deputy general manager. Procter then became general manager of The Vineyard, a luxury five-star hotel and spa in Berkshire before heading North again to become general manager of The Devonshire Arms Hotel & Spa in North Yorkshire, owned by the Duke and Duchess of Devonshire. During the four years he was there, the hotel gained 4-AA-Red-Stars along with several accolades including 1 Michelin Star and three Rosettes.

In 2006 Stuart got his first taste of the London life, when he took over the helm at The Stafford at the age of 29, taking on the responsibility of overseeing the £26m pound development of The Stafford Mews, comprising 26 suites and an extension of the famous American Bar.  During his five-year tenure the hotel’s annual revenue grew from £8m to £12.5m and profitability from £2.2m to £5m.

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In 2011 Procter left The Stafford to become managing director of GG Hospitality, the company he co-founded with Manchester United football legends, Ryan Giggs and Gary Neville, spending five years creating and developing two global brand concepts, Café Football and Hotel Football. In November 2015 he made a much-welcomed return to The Stafford, London as general manager to oversee the multi-million pound renovation of the hotel’s historic Carriage House Suites and to launch The Game Bird restaurant with executive chef, James Durrant in 2017.


The Stafford London

Address: 16-18 St James’s Pl, St. James’s, London SW1A 1NJ

Bedrooms: 102


Twitter: @staffordLondon

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Zoe Monk

The author Zoe Monk

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