Crest Hotels has acquired The Feathers Hotel in Ludlow, the 40-bedroom, three-star hotel closed down following an outbreak of Legionnaires’ disease in August.
The hotel, which first went on the market in January for £2.65m, was acquired by the privately-owned and managed group for an undisclosed sum, who will now plough £500k into a refurbishment and repositioning.
At the time the administrators said that the business had suffered trading difficulties as the result of the outbreak in 2017, and a subsequent investigation by Public Health England (PHE) in the West Midlands and Shropshire.
Elaine Brown from Merseyside died in August 2017 after suffering a stroke as a result of Legionnaires’ disease, having stayed at the hotel with her husband days before.
Now Jason Hiley, group operations director at Crest Hotels said that the company was ‘delighted’ to add such a ‘unique and characterful property’ to the portfolio/
He said: “The hotel will continue to operate as an independent hotel with the support and wealth of experience from the Crest Hotels Management team. Pivotal to the purchase is our desire to work with the local community to not only create 30 new jobs, with appointments benefiting from our bespoke training and development programme, but to also invest time in supporting the area as a tourist led destination and further boost the local economy.”
Crest is investing over £500k to re-position the property before reopening The Feathers Hotel in 2019, which includes a makeover to public areas, rooms and the function suite, as well as complete new plumbing throughout.
A new food concept will also be introduced as well as a new tea room and restaurant with the aim to achieve 2 AA Rosettes within six months of opening.
Crest Hotels currently own and operate the Holiday Inn at Birmingham Airport, Holiday Inn Express Liverpool/Knowsley, Almondsbury Interchange Hotel and Arnos Manor Hotel.
Raj Mittal and Steve Stokes, partners at specialist business advisory firm FRP Advisory LLP, were appointed joint administrators of the Feathers Hotel in August this year, instructing Lambert Smith Hampton and Christie & Co to market the hotel for sale.