Bathroom manufacturer, C.P. Hart has unveiled its new extension at its flagship showroom in London’s Waterloo.
The new look has been designed in a collaboration between architecture practice Morrow + Lorraine, design studio Badrock Design and C.P. Hart’s internal merchandising and showroom design teams.
Specialist lighting design practice Studio Fractal was also brought in to design two bespoke installations.
The aim of the extension was to give customers an experience that moves away from the traditional bathroom showroom experience, to become more inspirational and informative.
The new showroom space covers 20,000 sq ft and is a series of interlocking exposed arches, which helps convey the heritage of the building.
It is split into two halves, with the first half being home to a brand area, which will showcase a range of different designers and manufacturers in an exhibition-style format.
Other highlights include an illuminated map of London, which details all the hotel development projects being managed C.P. Hart Contracts and a brand wall featuring mini logo blocks with QR codes, giving visitors quick and easy access to information about brands.
The second half of the showroom is devoted to new products.