Capitalise on Rugby World Cup 2015, says VisitEngland


With a year to go until England plays host to the Rugby World Cup, VisitEngland is calling for hospitality businesses up and down the country to view the sporting event as a tremendous opportunity for tourism in England.

The tourism body is encouraging hoteliers to prepare in advance for the Rugby World Cup, taking place in September 2015, which could see a potential boost to tourism spend, help to grow visitor economy and create jobs.

In its role as national tourism partner for England, VisitEngland has been working with the organising committee, England 2015, the host cities, venues and local authorities to harness the opportunity to encourage visitors from home and abroad to stay longer, explore wider and spend more.

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Hosting Rugby World Cup 2015 is estimated by Deloittes to be worth £2.1bn to the British economy. With 10 host cities in England (as well as Cardiff) and 41 team bases across the country, the tourism potential is spread far and wide with destinations and businesses set to benefit from the expected influx of international and domestic visitors.

With the tournament running over 44 days, and with several days between each team’s fixtures, the domestic and international fan base will have plenty of time to explore the host destinations and wider.

Chairman of VisitEngland Lady Cobham CBE said: “We’re incredibly excited at the tourism potential for England with one year to go until the arrival of Rugby World Cup 2015. England is a world class tourist destination and this high profile event provides a fantastic platform for our host cities and destinations to encourage and entice visitors to explore the wonderful experiences on offer. This is not only an opportunity for the host destinations, but for the entire country, as fans from home and abroad assemble, and media from across the globe focus their spotlight on England as host to the world’s third biggest sporting event.”

Zoe Monk

The author Zoe Monk

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