Stephen Alden, the former CEO at the Maybourne Hotel Group, has been appointed as chief executive officer at The Set hotel group, a London-based owner and operator, which includes Hotel Cafe Royal.
Alden joins the group, which also consists of the Conservatorium in Amsterdam and Lutetia in Paris, after more than nine years developing and building the brand at Maybourne Hotel Group made up of luxury hotel stalwarts, Claridge’s, Connaught and the Berkeley.
Prior to joining Maybourne, Alden led the St. Regis Hotels and Resorts and Luxury Collection brands for Starwood, and was based in New York.
Now with Alden on board, the Set hotel group, headquartered in London, has ambitions to grow the portfolio in key international cultural and gateway cities.
He said: “I am thrilled to be joining The Set at this very special moment in its development, it is an exciting challenge that gives me the opportunity to work with committed owners and a world class management team to develop exceptional modern luxury hotels for now and the future. Creativity, discernment and operational excellence will be at the core of our campaigns.”
Georgi Akirov, chairman of The Set said: “Stephen joins The Set at an important stage in its development and growth plan. His experience will be valuable in supporting us to achieve our ambitions to consolidate and grow the group internationally. Our immediate priorities are focused on the enhancement of the Hotel Café Royal and Conservatorium’s market position in London and Amsterdam as well as the much anticipated re-opening of the Lutetia in Paris, late 2017. In parallel, we will develop The Set management company capability to support our growth plans.”