Chef hotelier Michael Caines is spearheading a new initiative to encourage visitors to Devon.
New website, Destination Devon, will feature local guides, reviews, tips and advice, with businesses able to post their listings for free, with enhanced paid-for packages also available.
Caines said: “As a new site it will evolve over time as new information is added but we want businesses to start submitting their information, which will be vetted before being published.
“We all know the landscape has changed significantly in the past few months and, as a result of that, holidaymakers will be looking for a very different experience.
“We will be looking to support those business who can offer great standards of service, cleanliness and good outdoor facilities. We want to do all we can to help businesses emerge from this crisis.
Caines has teamed up with publisher Nick Cooper, whose team produce a range of food and drink magazines and websites, and former newspaper editor, Marc Astley to launch the new website.
Caines said the opportunity the UK tourist industry now has, as a result of the Covid-19 pandemic, was the catalyst for launching the site.
He added that the new site would be easy to navigate with categories divided into places to stay, leisure activities, restaurants, pubs, cafes and bars as well as local food producers.
It will be further broken down to reflect visitors own personal requirements such as disabled facilities, family-friendly accommodation and venues with access to good outdoor facilities.
The website can be found at https://destination-devon.co.uk/