Chester boutique plans £250k Roman rebrand


A Chester-base boutique hotel will spend £250k on a rebrand transformation which will focus on the city’s Roman heritage.

Bridge Street Townhouse is set to undergo a branding overhaul that will see it renamed as the Townhouse.

Along with the change in name the logo is to be redesigned and will now feature iconic Roman soldier’s helmet, a bronze galea.

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The 30-bed Townhouse, which is located in a Grade-II listed Georgian building, is situated within the historic Roman city walls.

Designer, Patricia Hewlett, told the Chester Chronicle: “Chester’s historical setting is so significant and something we wanted to treasure and embrace with the Townhouse refurbishment. We are in a beautifully designed Georgian townhouse so we also never wanted to be cliche or obvious when it came to the designs – it was important to keep it classic but modern at the same time and we can’t wait to unveil the results.”

The Townhouse will officially relaunch in November after the first phase of works is complete.

Tags : Boutique HotelBoutique HotelierBoutique HotelsBridge Street Townhousehotelsrebrand
Emma Calder

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