Luxury serviced apartment provider, Cheval, is to put expansion on the front foot as the company looks to new international markets for growth.
The group has now launched Cheval Collection, a portfolio of brands including Cheval Residences and the newly created Cheval Maison, and is ‘actively looking’ to manage third party assets and invest in new properties, both in the UK and overseas.
The aim is to gain a presence in key locations around the world with the roll out.
George Westwell, CEO of Cheval Collection says: “Cheval Collection includes the already established luxury Cheval Residences brand as well as the new Cheval Maison brand – with the potential for further brands to be established – and positions Cheval as the pre-eminent leader in luxury accommodation worldwide for any length of stay.”
The new Cheval Maison brand is targeted towards both business travel and short and long term leisure breaks and encourages guests to ‘live like a local.
The current Cheval Residences comprise a total of 512 apartments in London, with eight properties in the capital operating under the brand.
Cheval Collection is continually investing in its products, from soft refurbishments to larger renovations, and is committed to investing in new technology as it comes onto the market.
This summer, Cheval launched its new website featuring the world’s first booking engine powered by artificial intelligence (AI), Allora from Avvio.
Since the launch of the new website, Cheval has seen a 35% uplift in traffic.