Iconic Luxury Hotels has inked a new partnership with hospitality charity, Room to Reward.
The deal sees Cliveden House, Chewton Glen and 11 Cadogan Gardens join existing partner The Lygon Arms as part of the scheme, which gifts complimentary breaks in unsold rooms to Hidden Heroes from the charity sector.
Andrew Stembridge, executive director of Iconic Luxury Hotels said: “We are delighted to be part of this brilliant charity. Room to Reward is such a simple way to put rooms that would otherwise sit empty to great use. It’s an easy thing for hoteliers to be part of and we look forward to welcoming our first Hidden Hero.”
Since its launch in 2015, over 300 hotels have joined the scheme.
More than 450 Hidden Heroes have been nominated from various charities and in excess of £150,000 worth of hotel breaks have been donated.
Adam Terpening, charity director of Room to Reward, said: “We are absolutely thrilled to have the rest of the Iconic Luxury Hotels collection join our scheme. These four stunning properties give the Hidden Heroes a fantastic choice and also demonstrate that Room to Reward is a simple initiative that works for the very best hotels. We are hugely grateful for this wonderful support.”
For more information about how Room to Reward and the hotel industry are helping charities give back to their Hidden Heroes, visit www.roomtoreward.org.