Chic Retreats accelerates growth with acquisition of budget boutique booking site Doris & Dicky


Fast-growing, travel-lifestyle brand Chic Retreats has acquired Doris & Dicky, the budget boutique hotel booking site.

Launched in 2015, Doris & Dicky focuses on smaller, independent boutique hotels which have been curated by co-founders Roxane Gergaud and Richard Dana, all priced around £100 per night.

The acquisition further cements the growth of Chic Retreats this year, with the launch of a newly-designed website and brand identity.

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The brand is moving away from a request site to live bookings, with 95% live bookings expected by early 2018.

The acquisition of Doris & Dicky will see a portfolio of properties carried across to Chic Retreats that will strengthen its lower-priced offering and appeal to a younger audience.

These properties will be available to book on Chic Retreats from January 1 2018.

“In Doris & Dicky we found a partner with the same love for small, independently owned boutique hotels. The quality of their content, their attention to detail and their never ending dedication to customer service made this a perfect fit as we share the same values. Together we are stronger bringing more amazing hotels to a larger group of discerning travellers”. Lulu Townsend, founder, Chic Retreats.

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Zoe Monk

The author Zoe Monk

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