A new hotel is to open in East London, headed up by a strong team of people responsible for some of the hospitality’s industry most iconic projects.
The Stratford will be situated within the new skyscraper at London’ Queen Elizabeth Olympic Park, as part of a project by Manhattan Loft Corporation, a company founded by Harry Handelsman, the visionary behind the restored St Pancras Hotel and Chiltern Firehouse.
Due to open in spring 2019, the hotel will aim to merge short-term stays with long-term hotel living and is inspired by the ‘timeless glamour’ and ‘long-term residents of 1950’s New York’s legendary hotels’.
The hotel will occupy six stories of the 42-storey building, which has been created by Skidmore, Owings & Merrill (SOM), the architects behind the world’s most iconic skyscrapers including the Burj Khalifa and One World Trade Centre.
Home to 145 bedrooms and suites, the interiors at The Stratford Hotel have been designed by SPACE Copenhagen, the company responsible for NOMA restaurant.
Guests can also take advantage of the building’s two restaurants, the 7th floor destination eatery Allegra will open under the former head chef at Chiltern Firehouse, Patrick Powell and will also be home to a ‘wild meadow’.
The restaurant will boast a roof garden, with outdoor seating amongst herbs and vegetables growing for use in the kitchen.
The Stratford Brasserie, situated on the ground floor, will be headed up by Ben Harrington, formerly of Soho House Group.
The venue will offer a curated cultural calendar, created by the hotel’s cultural committee, with guests having access to live music events, pop-up house parties and fitness events taking place throughout the building.
The Stratford will also boast a Hospitality Academy that will focus on recruiting locals, and a cultural spread of personalities and skill-sets.
Hands-on tailored training will be coached by The Stratford’s staff boasting experience from many of London’s top hotels, including Chiltern Firehouse, Claridges, Ace, Mondrian, The Edition, The Savoy and The Ritz.
Manhattan Loft Corporation CEO, Harry Handelsman says: “Picture the perfect 21st century hotel, what do you see? Impeccable facilities, immaculate service and a great location are all vital. But it needs that unique pulse those famous Manhattan hotels had, like the Carlyle, the Chelsea. A club, meeting place, hotel and home that never treats you like you’re ordinary.”