City centre hotels have seen a 270% YOY increase in business-related bookings compared to last year, as momentum for corporate travel continues to build, new data has shown.
The data, compiled by Profitroom, indicates that Q3 bookings were showing a significant increase in demand, with Average Daily Rate also up 44% in further positive news for hotels.
Comparing the 2021 data against 2019 actually shows an increase of 11% – implying a period of enhanced recovery.
The average booking window had also jumped 64%, moving from 33 days in 2020 to 54 days in the same period in 2021.
This suggests guest confidence is returning as they’re willing to make more advanced bookings and commit to longer lead times.
Samantha Williams, director of business development at Profitroom, commented: “Coastal hotels and resorts have enjoyed an extremely busy summer, and there were fears that city centre hotels would be left behind with people staying away. It’s great to see though that demand has increased significantly – and it renews hope that there’ll be a long term recovery in the corporate market. This hopefully bodes well for wider business too, as people venture back into city centre workplaces.”
Williams added: “City-based hotels traditionally benefit from winter trade, as people turn away from coastal bookings during colder months and head into towns for Christmas shopping and socialising. It will be interesting to see how (and indeed if) these hotels benefit from this trade over the next quarter or whether pandemic fears continue to linger.”
The data has been taken from the UK hotels within Profitroom’s 3,500 worldwide hotel database, which is predominantly made up of 4-star and 5-star properties.