Classic Lodges’ new website launches with ‘customer journey’ focus

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Classic Lodges has launched a new website, designed to enhance the user experience and improve functionality.

It is hoped to provide more information on each of the properties and their events, and ultimately lead to an increase in sales.

The firm detailed how the previous website was launched four years ago and did perform well during that time, but the design no longer reflected the latest trends in functionality.

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The new design focuses on the images of each of the properties and puts them at the heart of each of the dedicated pages.

In total, 15 separate sites were created for the 10 owned hotels and five Partner Properties as well as two additional micro sites for the Classic Lodges cottages – White Swan Cottage and High Wood Lodge.

260 pages and 2,684 images and documents were created and added to the 17 sites.

Despite the volume of data, the website is able to achieve download speeds of less than a second by being hosted across multiple servers in London and Dublin.

Richard Smith, director of marketing and partnerships, said: “The new website looks fantastic and initial feedback from visitors is extremely positive. Email traffic from our seasonal promotions seems to be generating a good number of visitors that are staying on the site for longer. It is going well so far.”

The next stage of the project will look at incorporating video content.

It is planned to shoot two-minute wedding videos for each of the 10 hotels and some drone footage of Grinkle Park to give users a better idea of the magnitude of the 300-acre grounds.

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Alex Douglas

The author Alex Douglas

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