Consumers are keen to take a luxury UK hotel break in the next three months after the Covid-19 crisis, according to new research from Pride of Britain Hotels.
The Pride of Britain Hotels’ Customer Insights Survey showed that 51% of the consortium’s customers hope to go away before October, with 80% of guests happy to travel three hours or more for a hotel stay.
Furthermore, 62% of guests hope to visit a Pride of Britain hotel for a meal within the next three months, with 95% of all hotel stays being planned for leisure, rather than business, purposes.
With the UK hotel industry largely preparing to open to customers in July, the research found, unsurprisingly, that customers rated extra cleaning measures to be key, followed by service and hospitality.
The third most-requested points in the survey were professional training of staff in virus-specific hygiene, availability of hand sanitisers at key points around hotels and the provision of plenty of wide, open spaces.
Guests also specified the need for reduced occupancy in hotel and dining rooms.
Interestingly, 25% of those surveyed said they would like as little visible change to normal (pre-COVID) operations as possible.
The Customer Insights Survey was carried out in May 2020 with a sample size of 8,041 respondents.