The St Mellion International Resort has submitted a planning application to Cornwall Council for permission to invest £30m in the building of 230 holiday lodges on its 280-acre estate.
St Mellion is owned by Crown Golf, the largest owner and operator of golf courses in the UK with 16 sites. It has recently found the funds for the investment through the disposal of some non-core assets over the last six months.
Crown Golf has also partnered with Jason Mills’ property development and investment boutique, Sequoia Real Estate, as it aims to expand its portfolio to include more hospitality businesses as well as golf courses.
The St Mellion lodges would be in addition to a wedding and events barn, a kids club, an adventure golf course and a farm shop.
The estate already includes an 80-room hotel, two championship golf courses, 18-holiday cottages, a gym and spa, and conference and events facilities.
Jason Mills, CEO of Crown Golf Property, said: “In May 2019, when I first became involved, there were offers on the table to buy St Mellion. Following a strategic review, we recognised the untapped potential, decided to retain it and make a significant capital investment.
“We have devised a masterplan, designed by AWW Architects, to broaden St Mellion from its important underpinning as a golf-centric hotel, into a new family-friendly luxury resort.
“The cornerstone of our vision is building 230 cedarwood modular lodges within the estate, together with a range of new facilities to attract the family staycation market. Subject to securing planning approval, the first phase of 25 lodges will be available in autumn 2020.
“We are now working on a wider project to remodel the hotel and inject some character and personality. The first phase, the refurbishment of the gym, has just completed. Future phases will see improvements to the hotel rooms, restaurant, bar, spa and reception areas.
“Together with implementing key operational improvements to reinforce the importance of excellent customer care across all service areas, these initiatives will transform the guest experience and drive substantial revenue growth.”