Cotswolds’ boutique becomes one of the first to take the leap with Amazon Dot


A boutique hotel in the Cotswolds has become one of the first properties in the country to take the bold step and introduce Amazon Dot into its bedrooms.

Jim Cockell, owner of The Old Stocks Inn in Stow-on-the-Wold, has installed customised Amazon Dot systems into each of its 16 bedrooms that has been specifically modified for the business by technology firm Avoiceo.

The new additions provide guests with a personal ‘in-room concierge’ that is on hand around the clock to answer questions from check-out time to breakfast service, using the prompt: ‘Alexa, ask the hotel…’

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Owner Cockell says the systems have already been well received, with more than 6,000 interactions with Alexa being logged at the hotel since it installed the systems just over a month ago.

Amazon Dot will also help give Cockell and his staff a better insight into guests’ needs and eliminate the use of printed marketing material in each bedroom.

Cockell said: “Consumers are becoming increasingly used to interacting with artificial intelligence systems like Alexa and so it makes perfect sense to introduce this technology into the hotel environment.

“It means our guests don’t have to pick up the phone or travel downstairs to reception to ask a simple question. They have all the information they need right there in their room, and the feedback has been fantastic.”

He added: “The more we can encourage guests to Ask Alexa and use the Dots to find out key information they need about our hotel, the more we can improve both the guest experience and also, our carbon footprint, as less printed collateral will be required in the rooms.”

The Dots have also been installed in the Old Stocks’ luxury self-catering cottage in Stow, The Bolthole: Parson’s Barn, which opened February of this year.

The Old Stocks is now working with Avoiceo to continue to develop the Dots, adding features such as tailored music playlists and morning news and weather briefings for customers, based on their interests.

Reopened in 2015 after a major refurbishment project, Old Stocks Inn is an 17thcentury coaching inn with 16 bedrooms, a popular restaurant which serves British cuisine and a quirky bar.

Tags : Amazon AlexaJim cockellOld Stocks Inn
Zoe Monk

The author Zoe Monk

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