Crerar Hotels is to commit more than £1m into attracting and retaining employees as the hospitality industry continues to face a staffing crisis.
The Scottish hotel group has announced plans to ‘tackle the industry recruitment crisis head-on’ with the launch of a new Crerar Academy, designed to train and upskill staff, a raft of new employee benefits and tailored people development plans as it looks to scale up the business.
The group comprises of seven properties around Scotland, including the Glencoe Inn and Isle of Mull Hotel and Spa, both of which have recently benefitted from investments.
As well as a new set of employee benefits attuned to how employees live and work, the group is launching the Crerar Academy giving access to training and development through university partners, access to industry body scholarships and a dedicated SVQ partnership aimed at allowing employees to gain formal qualifications.
With ongoing investment of at least £250,000 per year, the Academy aims to support learning and career progression, and will be available to every employee.
Crerar Hotels’ CEO Chris Wayne-Wills says the aim would be to see new employees progress through the ranks to become general manager within five to seven years.
He said: “We’re coming out of the Covid-19 pandemic in a relatively fortunate position regarding our ability to invest in attracting and retaining talent. We planned meticulously for the impact Brexit was set to have on the industry’s workforce, so we are ahead of the game.
“In response we’ve accelerated our plans that are focused on not only becoming an employer of choice within the Scottish hospitality industry, but to become a first-choice employer regardless of sector.
“That’s why investment is so important. As a privately-owned company, we are committing more than £1 million to our people development plans at a time like this as we know there is nothing more valuable than our people.”
The range of ‘lifestyle benefits’ being introduced include contributions towards driving lessons, paid time off the day children start primary school, a compulsory day off on employees’ birthdays and pet bereavement leave, the first hospitality company to do so in the country.
Currently Crerar Hotels is looking to recruit around 32 new team members.