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Crowd levels biggest concern for returning consumers

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The levels of crowds at hospitality venues and visitor attractions is the biggest concern for consumers planning to book trips for when lockdown restrictions lift.

New research from People 1st focused on the behavioural attitudes and factors impacting a return to leisure activities such as hotels, pubs and bars, restaurants and visiting local attractions, with 69% of those questioned stating they were worried about crowd levels prior to a visit.

Following close behind as concerns, was the ability to social distance (64%), confidence in infection control measures (63%), cleanliness and hygiene (61%) and confidence that staff have been trained in these new measures (54%).  

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Almost three-quarters of those surveyed (73%) said they planned to spend the same (49%) or more money (24%) on holidaying in the UK, with 20% of people more likely to holiday in a rural location.

27% say they’re more likely to take a holiday within the UK than they were previously, while 61% say that they are as likely or more likely to stay in hotels and B&Bs.

Commenting on the findings, Jane Rexworthy, executive director of People 1st International said: “These are encouraging findings in light of the challenges facing the travel sector. They also highlight that staff training to support health and hygiene beyond Covid-19 is critical to building consumer confidence.  At People 1st International, we’re helping businesses by offering WorldHost 2020, a new e-learning module to empower staff to keep customers and colleagues safe – helping assure business leaders that they can re-open their doors with confidence.”

Tags : hotelspeople 1stRESEARCHtourismtravel
Zoe Monk

The author Zoe Monk

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