Cumbria Tourism’s major winter marketing campaign has achieved a 28% increase in visitor reach, boosting trade for hotels in the region.
The county’s official destination organisation has worked to promote Cumbria as a all-year-round destination and as a result, between November 2017 and March 2018 the new campaign reached an audience of over 32 million.
This included a social media following of over 22 million and over 1.9 million eNewsletters sent to the customer database.
The overall aim of the campaign was to showcase the wide range of events and attractions people can enjoy throughout the winter, by sharing content, images and itineraries to inspire staycations and drum home the message that visitors are welcome at any time of year.
Working with Cactus Creative to create visuals, the new World Heritage Site status was incorporated to build upon the success of the #theplacetobe campaign which has been promoting the Lake District, Cumbria, nationally and internationally.
Sue Clarke, sales & marketing manager at Cumbria Tourism says; “Our Winter Marketing Campaign has come to an end and we’re thrilled with the results. It has done a fantastic job of promoting the county as an all-year-round destination to visitors and challenging the perceptions of the Lake District, Cumbria, during a traditionally quieter time of year. In less than five months, we are proud to announce that the campaign achieved a reach of over 32 million showing an amazing increase of 28% on last year’s campaign – and all without public funding.”