Cumbrian boutique trains staff in ambassadorial roles


Staff at the Cottage in the Wood, in Whinlatter Forest, near Keswick, have had an exciting time this autumn.

They have been sent out to sample the best local attractions in order to pass on their first-hand knowledge to their guests.

Staff at the restored 17th Century coaching inn are extremely highly trained and experienced in their own area of expertise, but as owner Liam Berney says: “How do you explain to a guest the thrill of the Extreme Via Ferrata up at Honister Slate Mine unless you’ve experienced it for yourself?

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“We think it’s important that staff here can talk knowledgably about our major local attractions and are keen to have them act as ambassadors for great tourism businesses.”

The team also spent time sampling activities at Whinlatter Forest Park, where they enjoyed the sheer speed and excitement of downhill mountain biking, as well as tackling the aerial walkways 30 feet above ground on a tree-top adventure at GoApe.

It wasn’t all adrenaline-fuelled for the team, as they also made a trip to Keswick’s Theatre by the Lake, to soak up the culture and take in a play.

Berney says:“As well as being great fact finding trips which will keep my staff at the top of their game when it comes to local knowledge, these visits were super for team building and we’ve all enjoyed seeing a side of each other we don’t see in normal day-to-day running of the business. It’s been invaluable.”

The Cottage in the Wood offers chic accommodation and exquisite food and is fast gaining a reputation as one of the best places to eat in the North.

Recently featured in this year’s Good Hotel Guide, the Cottage in the Wood is set to offer a special festive lunch menu to celebrate the Christmas period throughout December.

Kathy Bowry

The author Kathy Bowry

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