Custard Communications, the expert consultancy for hospitality marketing and PR, has appointed Jeremy Simpson as its new managing director.
Simpson is a former director of Kinetico International and head of digital at British Gas Home Services, and joins Custard with extensive experience in marketing, digital and strategic-growth across both B2B and B2C sectors.
As part of the role Simpson will be leading the team, alongside founder and CEO Petra Clayton, supporting the growth of the business with the implementation of strategic, results-driven initiatives that underpin the consultancy’s well-recognised capabilities.
Commenting on Jeremy’s appointment, Petra Clayton said: “Custard has been going through some very exciting changes over the last few years and we’ve developed into a serious consultancy to make a real difference to our clients.
“To continue moving forward, we needed someone to help support my role and to help grow the company and provide more for our valued hotel and venue clients across the UK. Looking for someone to take the helm took many months and after reviewing over 140 applications we found the best person. Jeremy is someone who understands the dynamic of Custard and our culture but also someone with ambition to help our clients, our team and our business grow. His marketing knowledge and digital expertise will provide a great addition to our consultancy and I can’t wait for what’s around the corner as we move our business forward to adapt to the needs of our market and our employees.”
Jeremy Simpson, managing director of Custard Communications, added: “I’m thrilled to be joining Custard, especially at such an exciting time for the business. As someone who is new to the hospitality industry, I’m keen to utilise my multi-sector experience to reinforce Custard’s already strong reputation, as well as support our clients’ performance. I look forward to working alongside Petra and leading Custard’s brilliant team of marketing and PR professionals.”