Customers could spend £3.8bn in hospitality in the first week of re-opening

The UK public’s wish to get back, dine out or have a trip away with the family could inject as much as £3.8bn into the economy within a week of lockdown measures easing.

New research from shows that the majority of Brits (63%) are keen to support local hospitality businesses as soon as possible, providing the right safety measures are in place.

The survey of more than 2,000 people revealed that nearly half (42%) of people have a new-found appreciation of the sector and 51% are eager for hospitality businesses to get ‘back to normal’.

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Almost a third (31%) of consumers are planning to go to the pub within a week of being allowed to do so, increasing to over half (53%) in London and 30% plan to dine out within a week of restaurant’s opening.

The insights from show that 62% of Britons would feel comfortable eating in restaurants that occupied every other table only and 55% would rather hospitality businesses only allowed groups of up to four people per table.

Consumers would even be prepared to pay a premium for enhanced cleaning in restaurants, bars and pubs (41%) and also for social distancing practices (40%).

Interestingly, two thirds (67%) of consumers believe the government should provide support to hospitality businesses that need it in order to survive.

Neil Pattison, director at, said: “While this has been an incredibly painful time for the sector, it’s encouraging to see the public have a huge appreciation for what the hospitality sector provides to communities. There is strong appetite to support these businesses and workers in getting back on their feet.

“While measures like having more hand sanitiser available and training staff to introduce new cleaning regimes may be more simply implemented, social distancing measures will mean far fewer customers can be served at one time. As a result, there is deep concern about how hospitality businesses will survive economically in the short and long term. We are grateful for the government’s support to date, however there is still much more work to be done and it’s vital that this continues.”

Tags : coronavirusDatahospitalityhotelsreopeningRESEARCHsurvey
Zoe Monk

The author Zoe Monk

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