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Data shows hospitality sector needs extra investment to engage candidates

hospitality staffing crisis

New data shows that recruiters in the hospitality sector are having to invest more and refocus budgets to find the best talent amidst a skills crisis.

Online talent sourcing specialist, Talent.com, found the hospitality industry has seen one of the greatest spikes in investment being channelled into finding the right candidates, seeing a significant spike from March to September 2021, up a staggering 1,060%. 

The findings come as the sector attempts to navigate a post-Brexit and Covid-hit environment.

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This data is in line with a report from UKHospitality, who found that 51% of business leaders felt that staff shortages have been more challenging than expected.

Noura Dadzie, VP Sales UK & International Markets at Talent.com, explains that while investment is needed to find and encourage individuals to join the hospitality sector, where these budgets are channelled will be a key driver of success:

“At a time when skills shortages have reached a critical point across the UK, many hiring managers in the hospitality sector are pumping investment into recruitment activity in the hope that this will be enough to give them an edge over the competition. However, as the war for talent intensifies, recruitment budgets must be strategically directed if businesses are to benefit from any tangible return on this investment. When talent is so thin on the ground, only the most tactical approaches will assist in attracting the top candidates.”

“We are increasingly having conversations with hospitality hirers who are moving funds into sophisticated tech tools to help them look outside of the usual channels to find talent, which is perhaps the reason why financial spend has increased. The rise of job aggregators and programmatic platforms, for example, is one area that more businesses are budgeting additional finances for to streamline their hiring. For those that are facing an increase in recruitment budgets, looking at where else this investment can be channelled strategically rather than throwing more money at the same problem should certainly be a priority.”

Tags : Datahospitality newshospitality sectorstaffing
Eamonn Crowe

The author Eamonn Crowe

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