Demand from hospitality venues for digital media such as magazines and newspapers has prompted a 60% increase in orders for industry supplier, Gold Key Media.
The company, which works with over 300 international publishers from Vogue to The Times to supply hotels for a discounted subscription rate, has seen a major rise in orders for its products during lockdown, with brands such as Home Grown Hotels, Elite Hotels, Malmaison, Hotel du Vin and IHG all engaging on a local or group level.
While many hotels are still opting for print media, digital editions of daily newspapers, fashion and business magazines are also proving popular as hotels look for a touch-free option.
Gold Key Media’s fully customisable Digital Entertainment System offers hoteliers a place to host all in-house collateral that a guest can access on their own mobile device.
The hotel menus, health and safety documents, promotions, guides to in-room facilities and many other essential documents can sit alongside Gold Key Media’s library of international daily newspapers and glossy magazines – all in a digital format.
Guests access all of the content on their own mobile device or tablet via a simple link or QR code.
Gold Key Media’s managing director, Chris Horn says: “Our innovative platform has really come into its own in recent weeks as venues across the world have started to re-open and look for new and effective ways of maintaining direct engagement with their guests. Hotels are benefiting by keeping them informed of any new operating procedures, hotel services and offerings, in addition to keeping them up to speed with world news from trusted sources.”