Demand for a new Scottish road trip package from Crerar Hotels has picked up pace with thousands of eager stationers searching for the experience online moments after the deal went live.
The Crerar450, which sees guests travel 450 miles between all seven of Crerar Hotels’ properties, was specifically searched for more than 3,00 times within a matter of weeks of the package opening for bookings.
The hotel group also received more than 500 enquiries around stays at multiple locations following news of the new road trip.
The Crerar450 route starts and ends at Loch Fyne Hotel & Spa, and takes in some of Scotland’s most iconic landmarks – including the Pap of Glencoe, the Great Glen, Loch Ness and the Balmoral Estate.
The group has also developed its own dedicated Spotify playlist to soundtrack the road trip.
Chris Wayne-Wills, CEO of Crerar Hotels, said: “When we launched the Crerar450, we were confident it could rival the North Coast 500 but didn’t expect demand and enquiries to come in so thick and fast. We’re definitely seeing a trend of staycationers from Scotland and across the UK looking to pack as much as possible into their breaks – particularly as many are taking longer holidays in lieu of the usual summer fortnight abroad.”