The Guardsman, the Shiva Hotel group’s new purpose-built luxury boutique hotel on Buckingham Gate, has announced the appointment of Jeroen Suijker as director of sales and marketing.
Suijker joins The Guardsman from St James’s Hotel and Club where he was director of sales & marketing.
He brings a wealth of knowledge of five-star hotels to the role, having also previously worked as director of sales at the Baglioni Hotel London and The Arch London.
Prior to this, Suijker spent several years at 51 Buckingham Gate Taj Suites and Residences and Crowne Plaza London St. James.
Rishi Sachdev, managing director of Shiva Hotels, said: “We are delighted to welcome Jeroen to the team. After nearly 12 years working for some of London’s leading five-star properties, the experience he brings with him will be invaluable. I am confident that Jeroen’s passion for and knowledge of luxury hospitality will be a huge asset to our sales and marketing team as a whole.”
Set to open its doors in May 2020, The Guardsman is now taking reservations and is part of Preferred Hotels & Resorts. Eva Mount was appointed general manager earlier this year.
The Guardsman will comprise 53 bedrooms, six exclusive residences on the upper floors and a restaurant for the exclusive use of residents and their guests.