Edwardian Hotels London has agreed a long-term partnership with Travelport that will see the travel commerce platform deliver an expanded digital advertising program for the firm.
It will be the largest hotel partnership of its kind managed by Travelport’s digital media solutions team in Europe, covering Edwardian Hotels London’s range of four-and five-star hotels and food and beverage offerings.
Support will include the launch of the group’s eagerly-anticipated iconic super boutique hotel, The Londoner, in 2020.
As part of the agreement, Edwardian Hotels London is set to become Travelport’s first and a prime Hotel Research and Development partner, giving the organisation access to Travelport’s business intelligence, data, mobile and hospitality teams.
This will enable both organisations to test and pilot new products and initiatives, and work is already underway to boost engagement with travellers via advanced data traveller insights and mobility platforms.
Jason Clarke, senior vice president and managing director of travel partners at Travelport, said: “This new long-term agreement with Edwardian Hotels London is testament to the value that our travel partners place in the solutions we provide at Travelport.
“Our ability to communicate compelling messages that support travel agents at every stage of the booking process was central to our discussions about areas where our Digital Media Solutions team could add commercial value.
“Our new partnership is a sign of the confidence both Travelport and Edwardian Hotels London have that this value can be enhanced by utilizing a broader set of our products, services and events.”
Siraj Singh, director of marketing and E-commerce at Edwardian Hotels London, said: “Travelport provides us with access to a vast international agency network, the intelligence to understand what influences agent searches and bookings, and the tactics that can achieve quantifiable and notable results.
“We were delighted with the return on investment we received in our first campaign with the company. We look forward to continuing and expanding our partnership and reaping the many benefits that this will provide over the next decade.”
Travelport’s dedicated Edwardian Hotels London team will adopt an ‘always on’ approach to the new partnership, delivering bespoke curated messaging at the right time to the right audiences.