High-speed rail group Eurostar has signalled its first notions of a move into the hotel sector.
The train company, known for its quick trips to international destinations such as Paris and Belgium, has revealed plans to expand into the hotel industry, with the curation of properties for a new collection.
While Eurostar isn’t quite building its own brand of hotels just yet, the move is a part of a wider project to create a new hospitality platform in a bid to allow guests to book their whole travel experience through the company’s online portal.
The new collection of hotels, situated in cities where Eurostar currently caters to, have been ‘hand-picked’ by a specialist team and will be available to book for special rates when customers also book Eurostar train tickets.
The company aims to streamline the booking experience, and will use digital intelligence to tailor the process to suit a guest’s preferences.
Speaking to the Mirror, Roberto Abbondio, Eurostar managing director of new digital business said: “We’ve created the new platform to engage with our passengers on more than just their journey, bringing our destinations to life with a range of accommodation and experiences that can be selected to suit their individual needs, to create the ideal trip.
“The first step is by offering quality places to stay, and then we will be forging long term partnerships with the best our cities have to offer, from the top attractions to more bespoke ‘bijou’ adventures.
“With the majority of our colleagues living in our key destinations, we know them intimately, and look forward to opening them up in a whole new way to those that travel with us.”