EXCLUSIVE: The Atlantic Jersey to ‘re-engineer’ whole F&B department sparked by launch of new Tasting Room


The Atlantic Jersey is embarking on an exciting period of change across its F&B department, kick started by the launch of the hotel’s new Tasting Room concept.

Last night saw new executive chef Will Holland debut his seven-course menu at the hotel’s new Tasting Room, as managing director Patrick Burke told Boutique Hotelier of plans to ‘re-engineer’ the whole F&B department to mark another ‘leg in the journey’ for the luxury five-star property.

Burke, who has run The Atlantic Jersey for over 30 years after taking over from his father, said that Holland’s appointment in June 2017 kicked off an overhaul of the department as they reassessed the complete F&B offering and brought in a number of new members of staff.

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“We are going to take apart the whole F&B offering and then rebuild it, and the launch of the Tasting Room is our first step,” Burke told BH last night. “We’ve got a completely new team and we’ve had to rethink our F&B.

“We have to get smarter and better in the way we do things as costs rise and it’s about responding to the challenges we have here; being in a remote part of the country and the seasonality of the business, it’s about making it work for us.

“What we are doing this year is the best we can do and we want to learn from this and it may then lead to further change and investment in the product,” he added.

Chef Holland took over last year from Mark Jordan who had been with The Atlantic Jersey for 11 years and held a Michelin star throughout his tenure. The Burkes still work with Jordan at his restaurant venture Mark Jordan on The Beach.

Now Holland will begin his new menu rollout across the business, with new breakfast, lunch, afternoon tea and ‘little ones’ menus introduced. Burke said that it was ‘fantastic’ working with such a talent as Holland and that the ‘chemistry’ was just right.

Burke also hinted that in the ‘very long term’ two different restaurant concepts could be created.

Tags : atlantic Jerseyfood and beveragehotels
Zoe Monk

The author Zoe Monk

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