EXCLUSIVE: Business builds at Beaverbrook as new spa prepares to launch

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As one of the most hotly-anticipated new hotel launches of the past 12 months, Beaverbrook is now preparing to finalise the completing part of its epic renovation project, in the form of a luxury new spa.

The 29-bedroom property in Leatherhead Surrey first opened its doors in August 2016 with the launch of the Garden House, followed by the Main House and Dining Room Japanese restaurant, and within a few months’ time, the new spa will be ready to be unveiled, taken total rooms to 35 with six new suites to be added.

The addition will round off a two-year, £90m complete restoration of the former home of media mogul Lord Beaverbrook.

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Speaking to Boutique Hotelier, hotel director Andrew Spearman, said: “Once the new health club and spa opens, demand will increase and this will be reflected in our room rates and will allow the business to compete more fiercely with our competitors.

“We are really looking forward to the opening and completion of the project” Spearman says. “We’ve brought together the best creative talents to collaborate with us on this project that include interior designer Susie Atkinson, stain glass artist, Brian Clarke and other details to be disclosed closer to the opening date.

We currently have a preview of treatments available at our Shepherd’s Hut on site for hotel guests with our resident practitioner which has proved to be very popular. Most of our guests are eagerly anticipating the opening as spa experiences have become an integral part of the hotel stay.

“In my opinion – I’ve had experience of opening spectacular spas including an underwater spa in the Maldives. Based on this I do believe our spa is going to be amazing, incorporating the English countryside and a sense of heritage and tradition.”

The Coach House Health Club and Spa will feature both indoor and outdoor pools, six treatment rooms, a deli restaurant, plus six family / pet friendly suites to add to the bedroom inventory.

He continues: “We will have a local weekday membership for the spa, which we want to build on for local businesses and clients. The Coach House Health Club and Spa will be available exclusively to hotel residents upon opening.”

For Spearman, he is making sure every aspect of the hotel is running at full pelt and ‘where we want to be’, growing out the business and focusing on maintaining the strong service culture.

“Once the spa opens we will have a total of 35 rooms. We are already forecasting high occupancy in June and July with a very good average rate and that’s within year one, so that for us is great business and that’s the direction we are heading for the rest of the year and into 2019.”

Beaverbrook was the brainchild of Longshot, a company headed by childhood pals Joel Cadbury (of the chocolate fame) and Ollie Vigors, who acquired the estate back in 2011 alongside directors Ian Todd and Tim Edwards and advertising guru Sir Frank Lowe who is creative director.



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Zoe Monk

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