New aparthotel concept Eden Locke has introduced a new dynamic pricing model to appeal to smaller businesses in the city looking for accommodation.
The new brand, which opened the 72 apartment-Edinburgh property in June 2017, is part of the leading serviced apartment company SACO Group and aims to blends the comfort and convenience of a serviced apartment with the personality and social immersion of a boutique, lifestyle hotel.
Now the brand has revealed in an interview with Boutique Hotelier, a new initiative that has been implemented to help the property target smaller business clients and companies.
Commercial manager Caroline Campbell said that a key part of Eden Locke going forward will be to appeal to smaller businesses looking for places to stay, with the introduction of a new dynamic pricing model meaning companies will no longer have to promise a certain number of room nights to guarantee a corporate rate.
She told BH: “Being part of the SACO Group they have a lot of key (business) accounts, blue chip companies, so that helps for support, but we also target the smaller companies. They don’t need to promise us a certain number of rooms nights, we give them a promo code they can use on our website and it will give them dynamic pricing; that’s been quite popular.”
The launch of Eden Locke followed the opening of Leman Locke in London in October 2016, the first in the Locke portfolio. As well as its 72 apartments, complete with kitchenettes with Smeg appliances and brass design touches, the building is home to coffee shop Hyde & Son, the sister to Treves & Hyde at Leman Locke in the capital.
Next on the agenda is new launches in Manchester, Dublin, Cambridge and London, as well as a European expansion, backed by owners the SACO Group.