Treehouse London has opened its doors as the first UK outpost of the new brand that is set for a global roll out.
The luxury hotel that is rooted in sustainability and nostalgia launched on Langham Place from Starwood Capital as the sister property to the group’s US brand, 1Hotels.
The 95-bedroom Treehouse has been transformed from the former Saint Georges Hotel over an 18-month period and opened its doors to the public under its new guise just a few weeks ago.
Guests enter through the Backyard coffee shop on street level and take the lift to the 15th floor to check in at reception.
Also situated on this level is the Madera restaurant, the Mexican-inspired eatery which has locations in Hollywood and Arizona. The restaurant at Treehouse marks another UK first for the brand.
Treehouse benefits from exceptional views across the capital, from Madera to its rooftop bar, Nest, which is open to the public and then hotel guests only after 7pm. Two meeting rooms also boast views of the London skyline.
Bedrooms are split into seven categories, with ADR starting at £279.
The design throughout is inspired by ‘playful nostalgia’ – such as sloth cuddly toys on the beds to cuckoo clocks in the bathrooms – with reclaimed materials used throughout and plants and foliage cleverly utilised to bring the space to life.
The new hotel has also committed to a composting and recycling programme, and reducing single-use plastics.
A spokesperson for Treehouse confirmed that the plan was ‘very much’ to roll out the brand to other locations.
Treehouse London is run by SH Hotels & Resorts, an affiliate of Starwood Capital Group and operator of sustainable hospitality brand, 1Hotels in the US.
The spokesperson also confirmed that the first UK branch of 1Hotels is currently under construction, and is due to open in Mayfair in two years’ time. 1Hotels comprises four hotels in America, with two in New York and one in Miami. Four more across the world are also in the pipeline.
“It’s really exciting to launch our first Treehouse Hotel in one of the greatest cities in the world,” said CEO & chairman of Starwood Capital Group Barry Sternlicht. “I believe Treehouse, with its unique philosophy and playful aesthetic, will introduce a new kind of hospitality experience to the London market—fun, witty, surprising, and as much a destination for visitors as it is a local hangout.”