Occupancy rates at properties within The Chestnut Group portfolio have doubled as a result of a new initiative dedicated to driving more business on Sunday nights.
Philip Turner, managing director of the group, which comprises seven pubs with rooms across East Anglia, told Boutique Hotelier that after specifically targeting a trade increase on Sunday nights and the introduction of a new Sunday promotion, occupancy rates across the portfolio have risen dramatically.
“We introduced a Lazy Suffolk Sunday’s promotion, where guests get a late Sunday lunch, bed and breakfast for a fixed price and it’s worked tremendously well; our occupancy rates on Sundays have doubled,” Turner explains.
Speaking to BH, Turner also said that the popularity of the staycation has helped boost business, with seasonality starting to level out as a result.
The Chestnut Group was founded in 2012 with the launch of The Packhorse inn in Moulton. The complete portfolio comprises the Rupert Brooke; The Northgate; The Blackbirds Inn and The Black Lion, as well as its two newest acquisitions, The Ship at Dunwich and The Westleton Crown on the Norfolk coast.
Despite adding two new properties to the portfolio in August this year, which was bought from Agellus Hotels, Turner stresses that ramping up rooms numbers won’t be on the cards as the group expands.
“One of our new properties on the coast is the biggest for us and we wouldn’t want to go much bigger than that. We are a pub with rooms business, not a hotel business,” he adds.