A new boutique hotel has opened in Brighton, after its owners spotted a gap in the market for a new hospitality offering focused on the tech-savvy traveller.
One Broad Street is owned and operated by Brighton-based property entrepreneurs Stuart Scott and Carly Houston who spent five months and £250k renovating the six-storey Edwardian townhouse in the city into the new ‘urban hotel’.
Speaking to Boutique Hotelier, Scott says that the hotel was designed to offer a ‘new type of self-service’ boutique hotel, with a focus on ‘great design, comfort and technology’.
“As landlords with serviced accommodation, we were aware of the opportunity for short stay guests in Brighton. After research into the local hotel market we identified the need for a new type of self-service model for the tech savvy modern traveller,” he says.
“The main challenge was turning round a complete building refurbishment and creation of new bedrooms so that we could open for spring 18. We had several build teams working alongside each other to hit our deadline,” Scott adds.
The hotel has a digital check-in process for its 12 bedrooms and uses digital door-lock technology to give guests freedom for self check-in.
Guests book a room online and are then sent a keycode via email to unlock the hotel’s front door and then their specific bedroom.
Bedrooms feature exposed brick walls, reclaimed natural wood furniture and mid-century modern filament lighting, while amenities include smart TVs and touchscreen information tablets. Each room also has a kitchenette with microwave, fridge, kettle and coffee maker, as well as a hairdryer, iron and ironing board and guest toiletries.
“We have had great feedback from guests and locals to the concept and our design-driven approach,” add Scott. “Guests comment regularly on the location, design, convenience, WIFI and super comfy beds.”