EXCLUSIVE: The Queensberry Bath looks to the serviced apartment sector for expansion as next phase of development gets approval


Laurence Beere, owner of The Queensberry Hotel in Bath, has told Boutique Hotelier of his plans to expand into the serviced apartment sector.

The hotelier, who has owned the 29-bedroom three-star boutique with his wife Helen for the last 15 years, explained that the couple are ‘looking at the possibility of trying to buy one or two apartments in the city’, to mark the next phase of development for the business.

“There’s quite an interest in serviced apartments,” Beere told BH, “and we could have The Queensberry Hotel and Serviced Apartments, sold and serviced through here. That would be a natural growth for us.”

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The Queensberry is an ambitious business and over the past two years has invested around £600k in the hotel, with the back office systems, reception area, bar, lounge, garden space, restaurant and PMS systems all upgraded.

New hotel manager Magaly Etter was appointed in August of this year, boasting experience at the likes of Abbey Hotel Bath and Dormy House Hotel.

Beere also told BH that funding has been secured for a further £200k next year, which will see bedrooms and bathrooms given a ‘touch up’, with the hotel working with Jane Clayton and Mayflower bathrooms on the project.

The Queensberry is also home to 3 AA Rosette restaurant The Olive Tree, headed up by Chris Cleghorn. The eatery has ‘Michelin-star ambitions’ as described by Beere.

Following the hotel’s period of recent investment, the business is going from strength to strength with a turnover of £2.5m.

“It’s the process of evolving and moving forward all the time, so we will never get complacent,” adds Beere.

“I’m looking forward to that period of being able to just enjoy owning, running and developing the business. The business is very healthy, we make a good bottom line, we have a bank who are fully on board – the only frustration I have is I want to do it quicker than I can at the moment!”


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Zoe Monk

The author Zoe Monk

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