Fierce reinvestment into Rockliffe Hall remains the key focus for the five-star Darlington resort, despite the hotel posting a dip in turnover for the last financial year.
A rise in leisure guests and membership numbers across the resort’s golf and spa facilities helped to drive top line sales, while turnover at the hotel, which is owned by Steve Gibson chairman of Middlesbrough Football Club, fell slightly to £10,569m for the year ended 30 June 2018, from £10,970m in 2017.
Gross profit was at £9,052m from £9,390m, while loss for the financial year was £643,000 from £189,000 on the previous year.
Speaking to Boutique Hotelier, chief executive of Rockliffe Hall, Eamonn Elliott, said that it has always been the strategy to drive EBITDA for ‘one reason only’ which is to ‘aggressively reinvest’ in the property.
“Rockliffe Hall has been driving top line sales in excess of £10 million for the past 3 years,” he explains.
“It has always been the strategy to drive EBITDA for one reason only and that is to aggressively reinvest in our property. We have spent over £8 million through our internal revenue generation since our introduction to the market 9 years ago. This course will be maintained going forward in order to maintain our market position as the highest rated Hotel Golf Resort in England. We are still the only 5 Red Star Resort in the North, with a championship golf course, award winning spa and the Orangery 4AA Rosette Restaurant. We are one of only two resorts in the UK and Ireland to maintain all the above coveted accolades.”
The director’s statement accompanying the accounts on Companies House said the investment in the new family facilities started to ‘create new revenue streams’ with bosses hopeful the new additions will ‘continue to contribute overall to the business in the future years’.
In the summer last year, Rockliffe Hall unveiled the results of a £705k investment into a new Lewis Carroll inspired ‘whimsical wonderland’ called Mischmasch, targeted towards the family market.
Five-star Rockliffe Hall opened in 2009 by Steve Gibson, chairman of Middlesborough FC following a £65m transformation project that saw the derelict building converted into an epic hotel.
The property comprises 61 bedrooms, two bars, three restaurants, including the flagship four AA Rosette restaurant ‘The Orangery’, ‘The Brasserie’ and ‘The Clubhouse’; 12 meeting and event rooms; an 18-hole championship golf course; and a 50,000 square foot spa and wellness centre.
The £1m spa garden was launched in 2015.