Eamonn Elliott, chief executive of Rockliffe Hall, has revealed to Boutique Hotelier that last year the hotel invested around £700k on simply maintaining standards at the five AA red star property.
Elliott, who joined the hotel in 2014, explained that all profits made at Rockliffe Hall are then invested back into the building and in 2016 a substantial amount was spent on preserving the look of the bedrooms, public areas and the restaurants.
Rockliffe Hall is home to 60 bedrooms, an 18-hole golf course, award-winning spa, plus three restaurants, the Clubhouse, brasserie and three AA Rosette eatery, The Orangery.
And while thoughts are regularly on expansion at the hotel, Elliott says that maintaining the property’s reputation is a ‘serious commitment’, before they start the ball rolling on development.
“It’s going in the right direction, he says, “we have some exciting things happening in the next two years, so we will keep driving it and making it unique, attracting people, and heavily investing in our team, which is quintessential for our strategy.”
The hotel’s iconic spa garden opened at the end of 2015 and has been going from strength to strength ever since, while news emerged in February that Rockliffe was to invest £750k into a new ‘multi-functional parkland’ on site.
Rockliffe Hall’s corporate / leisure mix is around 65 / 35, with high-end corporate clients a key focus, plus the hotel hosts around 70 weddings every year.
“The biggest problem we have now is in key demand times, our capacity is full,” explains Elliott, “so our spa is usually full most weekends and so is accommodation. The golf course in the summer is in high demand too.”