Rudding Park’s new £9.5m spa has enabled the hotel to up its room rates by £15 and compete more fiercely with the London set, managing director Peter Banks told BH.
The luxury four-star hotel in Yorkshire, which is independently owned by Simon and Judi Mackaness, was previously charging on average £122 per night and battling with hotels in London for trade, but thanks to the new epic spa, which opened in May 2017, demand has ‘exceeded expectations’ and warranted the higher price point.
The spa launched last year following almost a 13-year project, which saw a new 45,000 sq ft building constructed on the 300-acre site, complete with 11 treatment rooms, a rasul, steam rooms, indoor pool and outdoor infinity pool, a new Horto restaurant headed up by chef Murray Wilson, saunas and a range of mind and sense zones that push the boundaries of a traditional spa experience.
The rooftop of the new facility also boasts an extensive spa garden, designed by horticulturalist Matthew Wilson, who has worked with Rudding Park for more than a decade.
Banks says: “We opened Rudding Park Spa in May 2017 and the demand for The Spa has far exceeded our expectations. I am delighted to say that this has continued into 2018 and I am confident we will see a very strong first full year of trading.
“A destination spa was always part of the Rudding Park vision and guest feedback showed demand was there, however with the huge growth in popularity of spas it was important we had a point of difference. Rudding Park Spa features the UK’s first genuine roof top spa and garden which has certainly proved a real talking point and there is no doubt it has made us stand out from the crowd.”