Rudding Park’s luxury new £9.5m spa is causing a stir less than a week after its launch, with the hotel reporting a 60% rise in daily phone reservations since it opened the bookings.
Peter Banks, managing director of the four-star hotel in Harrogate, Yorkshire, told Boutique Hotelier that prior to the launch of the new spa on May 2, phone call reservations were totalling 250 per day, with this figure now jumping to 400 following the opening of the impressive new leisure facility.
The new £9.5m spa was unveiled on Wednesday night at a glittering launch party, having been in the pipeline for almost 13 years with the idea first being proposed back in 2004.
The construction of the new site started three years’ ago, with architects Enjoy Design going through 400 plans and more than 2,000 revisions to get to the final design.
Banks worked together with Rudding Park’s owners Simon and Judi Mackaness, plus a design committee to see the idea through to fruition, creating a 45,000 sq ft space home to 11 treatment rooms, a rasul, steam rooms, indoor pool and outdoor infinity pool, a new Horto restaurant headed up by chef Murray Wilson, saunas and a range of mind and sense zones that push the boundaries of a traditional spa experience.
The rooftop of the new facility also boasts an extensive spa garden, designed by horticulturalist Matthew Wilson, who has worked with Rudding Park for more than a decade.
Banks also revealed that the spa will break the mould once again with a dynamic pricing strategy. “We will the first hotel, of my knowledge, to implement a demand-led pricing strategy at the spa; we all have dynamic room rates, so why can’t we do it for spas? Offering a lower price on a Monday as opposed to a Saturday, for example.”
The project is the hotel’s most ambitious to date, and follows an £8m development of a new bedroom wing in 2010, which saw room stock increase to 90.
Banks, who has been at the property since 1997, said that the business turns over £15m a year and now with the new spa, he has set a target for the new facility to generate between £3m – £4m within the next two to three years.
“We are a very commercially minded hotel” Banks tells BH, “and have never shied away from the fact that we are here to make money; making money through giving people a great experience.
“This is a very progressive company to be part of and I love working together with Simon and Judy, constantly coming up with new ideas to evolve the business.”