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EXCLUSIVE: Spa demand hits its peak at Carden Park as hotel sees July website stats up 105%

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Carden Park hotel has experienced its best ever day for website bookings in its history as consumers rush to book a spa break now the business has reopened.

The hotel in Cheshire reopened its spa on Saturday 25 July and as a result has seen interest sky rocket with the following Monday marking a record day for interaction levels online.

For the whole month of July, website statistics are up 105% compared to the same period last year.

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Despite having to reduce occupancy levels for reopening and to comply with distancing rules, Carden Park was at full capacity on day one of reopening its spa at the weekend.

Speaking to BH, Emma Pridding, spa and leisure manager says: “It was an incredible feeling to reopen again after so many months and especially to see people enjoy facilities, such as the outdoor bar and loungers, that were specifically made to be used in summer. Everyone was in a great mood and we received lot of positive feedback on how we handled the COVID restrictions without interfering with the luxury atmosphere and Spa at Carden experience.

“We already have systems in place to stagger bookings to ensure the spa does not get too crowded, we were able to utilise the technology and expertise already present in the team to pay extra attention to the flow of people using the spa.”

Looking ahead, Pridding said that there had been a rise in the number of bookings being made last-minute as guests look for a UK staycation, but people are still keen to secure dates for the remainder of the year and beyond.

Carden Park opened its new £10m spa earlier this year in January.

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Zoe Monk

The author Zoe Monk

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