EXCLUSIVE: Stay Original has ‘best year yet’ with total sales across the group up over 23%


Stay Original, a collection of five boutique hotels and inns across the south west, has posted its ‘best year yet’ for trade, as turnover for the group rises to over £5m.

Formerly the Draco Pub Co, the group, which includes properties such as The White Hart in Somerton and Timbrell’s Yard in Bradford on Avon, saw total sales up 23%, with turnover for the year ended 31 March 2018 increasing to £5,389,224 from £4,369,354 on the previous 12 months.

Operating profit totalled £188,559, up from a loss of £107,508 in 2017, according to the group’s latest posting on Companies House.

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Speaking James Brooke-Webb, Stay Orginal’s finance director, said: “We’ve had our best year yet both in terms of sales and trading profit. Total sales were up over 23% and like for like sales were up over 10%. Trading profit was up 37%.

“This positive momentum has certainly carried forward into this year with like for like sales after nine months up over 7%. Work is underway at our fifth site (the King’s Arms, Dorchester opening early 2020) and we are well positioned for growth through further acquisitions.”

Stay Original was started by three friends in 2011 when Rob Greacen, Pat Gill and James Brooke-Webb bought The Swan in Wedmore and renovated it before reopening to the public.

They have since added properties in Somerton, Bradford on Avon, Shaftesbury and Dorchester, to the offering, each one with service, authentic style and local character at the core.

After The Swan, The White Hart in Somerton opened, followed by Timbrell’s Yard in Bradford on Avon, The Kings Arms in Dorchester, which was acquired in 2015 and The Grosvenor Arms in Shaftesbury in 2016.

Rob Greacen, Pat Gill and James Brooke-Webb remain the only three directors of the company today.

Earlier this year, Greacen spoke to Boutique Hotelier about plans to grow the portfolio to 10 properties in a bid to be ‘completely sustainable’.

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Zoe Monk

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