EXCLUSIVE: The Grove of Narberth hunts for new GM as owners launch travel business


The Grove of Narberth is to launch a new travel business with its general manager at the helm, presenting the opportunity for a fresh face to step into the role at the luxury Welsh boutique.

The 26-bedroom, four-AA-red-star property, part of The Seren Collection headed up by Neil and Zoe Kedward, is to launch Routescape later this year at the World Travel Market in London in November.

The new business will offer unique travel experiences for the discerning traveller, focused initially on the British Isles, with stays in a selection of luxury hotels set in scenic locations.

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As a result of the new launch, which will sit outside the Seren Collection group, current general manager at the Grove of Narberth, Louise Barber will move into a business development leadership role at Routescape.

She will move into the new position from October, just over two years since she was appointed general manager in a newly-created position for the luxury boutique at the time.

Her departure opens up the opportunity for a new GM to step into the role, with Neil Kedward telling Boutique Hotelier that ‘the search for a new general manager now begins’.

During the transition, Seren Collection’s food & beverage manager Alice Bussi will be stepping up to support the management team at the hotel.

Neil Kedward, managing director of the Seren Collection said: “Louise has done an amazing job as the general manager at the Grove but she is the perfect person to lead the development of this exciting opportunity for us. The search for a new general manager therefore begins. Grove is constantly moving forward and striving for the highest standards of quality. This is the perfect opportunity for a highly experienced hotel professional wanting to be part of our amazing journey in this most stunning part of Wales near the Pembrokeshire Coastal National Park.’

Grove of Narberth has held 4 AA Red Stars and 3 AA Rosettes for its acclaimed Fernery Restaurant lead by executive head chef Allister Barsby since 2014.

The Seren Collection appointed interior designer Martin Hulbert in 2016 and since then two refurbishment projects have been completed at the hotel. 

The latest project opened in the spring of this year, with the ground floor at the hotel including the restaurant, bar, lounge and reception spaces being completely refurbished as part of a £300k makeover.

The Seren Collection also includes Coast restaurant and Kiosk café in Saundersfoot plus the Beach House restaurant in Oxwich on the Gower peninsular.

Tags : APPOINTMENTSGrove of NarberthLouise Barber
Zoe Monk

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