Farncombe Estate in Broadway has launched a new membership club, The Hive, designed to appeal to locals in the Cotswolds.
The Estate, which comprises three properties, The Fish, Foxhill Manor and Dormy House, will offer members of The Hive a number of benefits and special discounts to facilities across each hotel, from gym membership and restaurant discount to spa access and invites to dedicated Hive socials.
Each member will have their own ‘Hive Hangout’ online, which frameworks all member benefits, estate events and special offers; single membership costs £190 per month with double membership from £350 per month.
As well as complimentary room upgrades when staying at either The Fish, Foxhill Manor or Dormy House, other perks include special rates for the film club and exclusive hire of the screening room along with invitations to dedicated Hive Hangout socials, weekly estate power walks led by a personal trainer and special birthday gifts.
Plans are also in place to add incentives and member benefits from third party brands.
Farncombe Estate is a 400-acre site in the Cotswolds. Earlier this week BH reported how Tom Aspey has now been promoted to executive general manager at the business to oversee The Fish and Foxhill Manor.