A dedicated Hoteliers’ Charter containing industry benchmarks that operators can sign up to will be launched in the UK within a matter of months, Boutique Hotelier can reveal.
Details of the charter were shared this week by Sally Beck, the award-winning general manager of the Royal Lancaster London, who has been working on the initiative with trade body UKHospitality.
Speaking at the Hotel Leadership Conference at the Hilton London Bankside, Beck said the charter had already gone through four drafts ahead of its formal launch.
Signed members of the charter would be held accountable to its terms, which include pledges regarding environmental sustainability, work/life balance, apprenticeships, physical and mental wellbeing, diversity and charity.
Beck first revealed rough plans for the charter back in November when collecting an industry award, but the concept has made significant moves since then.
“Our plan is to launch in April. This is when Kate [Nicholls] and UKHospitality launch their new website, which the Hoteliers’ Charter will have a prominent part in. They will handle the distribution of and engagement with the charter. And UKHospitality have helped us to tailor the charter to the government’s goals.”
The charter will also address service charges – one of the industry’s hot topics during the past two years – but Beck said it was waiting on government input before fully clarifying its position.
“We’ll have more information on that when the government starts in March, but what we know now is that they’re looking at nothing being held back.
“If you choose to hold something back, you may want to look at it proactively. Because the government is suggesting they will be against that in a legislative fashion.”
Kate Nicholls, CEO of UKHospitality, added that the charter has the trade association’s full support in its mission.
She said it was part of UKHospitality’s wider goal to “promote the industry as a force for good.”
Below can be seen the fourth draft of the Hoteliers’ Charter in full: