StayWell Holdings, a subsidiary of Japan-based Prince Hotels Inc, has given us a sneak peek at the debut Prince Atatoki London due to launch in September following a redesign of the former Arch London.
The Arch London was acquired by one of Japan’s leading hotel and leisure companies in November 2018 from the Bejerano family who first opened the hotel in 2010.
Now it’s gearing up to launch later this year under the global Prince Hotels brand after a full multi-million pound transformation and repositioning.
All 82 rooms and suites will undergo a resdeign alongside the hotel’s lobby, public areas and food and beverage outlets.
A new destination dining restaurant will also be introduced as well as a new Japanese Tea Service.
Masahiko Koyama, president of Prince Hotels, Inc. said “This new global brand name bares our flagship brand “The Prince” of Prince Hotels and aims to raise the awareness of Prince Hotels by making full use of the brand value of Prince Hotels in Japan. Akatoki is an old expression of Akatuki meaning sunrise, before dawn, a new beginning and speaks to a new time for Prince Hotels and Resorts, reflecting our international growth of the business.”
The Prince Akatoki London will be the first of many The Prince Akatoki hotels worldwide, as the brand looks to break out of its home country and grow into a global hotel chain.
Simon Wan, president and director of StayWell Holdings Pty Ltd adds: “The new hotel, will see travellers experience five-star hospitality with service performed from the heart, inspired by Japan and amenities that reflect key elements of the unique, refined and generous Japanese hospitality and culture. All 82 rooms and suites will receive a full transformation alongside the hotel’s lobby, public areas and food and beverage outlets.”